In 2016, the Ellen MacArthur Foundation launched the New Plastics Economy initiative to "re-think and re-design the future of plastics, starting with packaging." The New Plastics Economy Innovation Prize will award $2,000,000 in funding for "better materials, clever product designs and new, circular business models." The UK Recycling Association said "improvements are desperately needed in product design," as they praised the innovation prize and criticized packaged products which are not easy to separate for recycling, such as Pringles chip cans and plastic beverage bottles that are enclosed in a different type of plastic sleeve. And in May 2017, the Foundation launched a new Circular Fibres Initiative "to build a circular economy for textiles starting with clothing."