The New Plastics Economy, an initiative led by the Ellen MacArthur Foundation, launched in London in May 2016. According to Recycling Today, the "three-year initiative has been designed to develop a plastics system that works... to apply the principles of the circular economy; bring together key stakeholders to rethink and redesign the future of plastics, starting with packaging; and work to develop new strategies to increase recycling rates and introduce new models for making better use of packaging." Some of the initiative's partners include NatureWorks, The New York City Economic Development Corp., TerraCycle, The Coca-Cola Company, Danone, MARS, and Unilever. Watch The New Plastics Economy's introductory video on Vimeo: