CVS announced in April 2017 "the removal of parabens, phthalates and the most prevalent formaldehyde donors across nearly 600" store brand beauty and personal care products. "Over the past several years, CVS Health has engaged with the Safer Chemicals, Healthy Families (SCHF) coalition and its Mind the Store campaign, an organization working to reduce the use of toxic chemicals in consumer products, strengthen the understanding of chemicals of consumer concern and inform opportunities for retailers to advance chemical safety in consumer products." Beverley Thorpe of Clean Production Action highlighted other recent commitments to chemical transparency from businesses such as SC Johnson, Unilever, and Target.
Meanwhile, two recent studies found plastic toys containing flame retardants due to recycled plastic content from electronics.